The challenge
In Australia, cats kill more than one million wildlife every day. And with felines being notoriously independent, most owners believe it’s too hard to keep their fluffy friends happy and healthy indoors.
To educate the owners, we first need to capture their attention.
Role Lead Designer | Client Zoo Victoria | Agency Isobar Australia
Experience vision
Create an engaging and interactive experience that inspires cat owners to keep their cats safe and happy indoors by serving them relevant content through consistent messaging
We created a concept manifesto, campaign brand identity and set the tongue in cheek tone in motion.
Concept Manifesto
We love cats.
They’re cute and cuddly and they keep us company.
So when people interact with us
whether it’s via social, online or on a poster
it will come from someone speaking their language.
So when people interact with us
whether it’s via social, online or on a poster
it will come from someone speaking their language.
We’re trying to change behaviour, both from cats and their owners,
and this can feel scary so there’s no place for technical talk or jargon.
and this can feel scary so there’s no place for technical talk or jargon.
Because if we’re honest and friendly and give our fellow cat lovers
solutions rather than problems, we will leave them
feeling empowered.
solutions rather than problems, we will leave them
feeling empowered.
Design Process
