The challenge
Our challenge was to entice tourists from around the world to visit this group of tropical islands.
But most tropical destinations share the same attributes: beautiful beaches, rich culture and delicious food.
So we used an insight that only Okinawa has: the most centennials per capita in the world.
But most tropical destinations share the same attributes: beautiful beaches, rich culture and delicious food.
So we used an insight that only Okinawa has: the most centennials per capita in the world.
Role Lead Designer | Client Okinawa Prefectural Government | Agency Isobar Australia
Design process
Research
↓
Sketch prototype
↓
Experience vision
&
Design principles
&
Design principles
↓
Magic
Associate Design Director & Creative Concept Lauren Skogstad
The Result
We had over 5 million people dreaming about
visiting Okinawa in over 110 different countries,
and 40% of About Okinawa site visitors
started making travel plans.
visiting Okinawa in over 110 different countries,
and 40% of About Okinawa site visitors
started making travel plans.
